Railway Advertising
Just like airport advertising, railway advertising creates opportunities for strong domestic and regional campaigns. The Indian nationwide rail network, being the fourth largest in the world, creates a largest mass of opportunities for advertisers. Railway trains and stations are, therefore, the most prudent means of capturing mass visibility.
There are a lot of suitable mediums and avenues to advertise in railways like –
- Railway trains wrapping
- Inside train promotions through sampling of collaterals and water cups branding
- Hoardings and LED screens at railway station platforms and vicinity areas etc.